BLG - Legal law firm

  • Jurifinance

During my time at the BLG law firm, I've been assigned to multiple internal communications and law newsletters around the changes in the new Canadian Anti-Spam Legislation that came into effect on July 1st, 2014. This involved the obligation of obtaining consent, show clear identification and unsubscribe mechanisim for each Commercial Electronic messages (see official video). This legistlation changed again in 2017 for email marketers which included Implied vs Expressed Consent. (See more).

Client

BLG

Graphic design

Ruxandra Andreiasi

Marketing manager

Ciara Gilbert

Integration and programmation

Jean-François Galarneau

Tools and platform

Internal Marketing tool, Photoshop, Concep, HTML, CSS